Real prices. Every major store. Every week.

Grocery shopping shouldn't give you anxiety.

Pinch shows you the real price at Coles, Woolies, ALDI and Harris Farm before you shop. No maths in the aisle.

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Real prices · Live

Same product · every retailer

Full Cream Milk 2L

  • Farmdale at Aldi

    Aldi

    Farmdale

    $3.19
  • Coles at Coles

    Coles

    Coles

    $3.55
  • Woolworths at Woolies

    Woolies

    Woolworths

    $3.55
  • Perfection at Harris Farm

    Harris Farm

    Perfection

    $2.00

Cheapest @ Harris Farm

Save $1.55

You shouldn't need a spreadsheet to feed your family.

You shouldn't feel dumb for thinking $9 is a lot for mince. And you shouldn't have to visit three stores to be sure you got a fair price.

  • Eggs +19.1%
  • Coffee +13.5%
  • Beef +11.2%
  • Lamb +10.5%
  • Bread +8.3%

12-month change. Source: ABS, 2026.

Same product. Same store. Different week. Different price.

Half the things in your trolley cycle between an inflated regular and a "special" that's just the fair price. Pinch tracks the real history. You see when today's price is actually good, and when it's the high half of a cycle about to drop.

Full Cream Milk 2L

A CHOICE grocery basket staple. Own-brand 2L full cream milk from Woolworths, Coles, and Aldi (Farmdale). Harris Farm does not stock an own-brand equivalent.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$3.10
Now
$3.60

Coles

Low
$3.10
Now
$3.60

ALDI

Low
$2.89
Now
$2.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 4 wks. ALDI: 4 wks.

Chicken Breast

RSPCA-approved breast fillets sold per kg at Woolworths and Coles. Aldi's closest equivalent is a 1kg pack at a flat $11.99. Harris Farm does not stock a comparable raw fillet.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$10.00
Now
$14.00

Coles

Low
$10.00
Now
$10.00

ALDI

Low
$11.99
Now
$11.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Weet-Bix 575g

Sanitarium Weet-Bix 575g at Woolworths, Coles, and Harris Farm. Aldi stocks the same brand but only in a smaller 375g box, so the price is lower but unit price is higher.

See product @ Woolworths See product @ Coles See product @ ALDI See product @ Harris Farm

Woolworths

Low
$3.50
Now
$5.50

Coles

Low
$3.50
Now
$5.50

ALDI

Low
$3.99
Now
$3.99

Harris Farm

Low
$3.59
Now
$3.59

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 9 wks. ALDI: 2 wks. Harris Farm: 4 wks.

Strawberries 250g

Fresh 250g punnet at Woolworths, Coles, and Aldi. Seasonal supply makes this one of the most volatile products on the shelf. Harris Farm only stocks premium or chocolate-coated varieties.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$2.90
Now
$4.50

Coles

Low
$2.90
Now
$4.50

ALDI

Low
$4.69
Now
$4.69

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 8 wks. ALDI: 3 wks.

Cheese Slices 250g

Bega Light Tasty 250g at Woolworths and Coles. Aldi's closest match is their own-brand Light Tasty Slices in a 500g pack ($6.99), cheaper per kg than Woolworths or Coles at full price. Harris Farm only stocks specialty cheese.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$4.00
Now
$7.00

Coles

Low
$4.00
Now
$4.00

ALDI

Low
$6.99
Now
$6.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 9 wks. ALDI: 2 wks.

Wholemeal Bread

Tip Top The One Wholemeal at Woolworths (650g), Coles (650g), and Harris Farm (750g). Aldi doesn't carry Tip Top, so we selected Baker's Life Wholemeal 750g as the closest own-brand equivalent.

See product @ Woolworths See product @ Coles See product @ ALDI See product @ Harris Farm

Woolworths

Low
$3.40
Now
$4.80

Coles

Low
$3.40
Now
$4.80

ALDI

Low
$3.69
Now
$3.69

Harris Farm

Low
$4.90
Now
$4.90

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks. Harris Farm: 4 wks.

Apples 1kg

Royal Gala Apple 1kg punnets at Woolworths and Coles, both priced identically most weeks. Aldi carries Royal Gala Apples at a fixed $5.99/kg. Harris Farm sells loose Royal Gala apples by weight at a higher per-kg rate.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$4.50
Now
$4.90

Coles

Low
$4.50
Now
$4.90

ALDI

Low
$5.99
Now
$5.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Carrots 1kg

Woolworths Australian Grown Carrots 1kg at $1.70 is consistently the cheapest. Coles own-brand Carrots 1kg and Aldi Carrots 1kg are close. Harris Farm sells medium carrots at a premium.

See product @ Woolworths See product @ Coles See product @ ALDI See product @ Harris Farm

Woolworths

Low
$1.70
Now
$1.70

Coles

Low
$2.00
Now
$2.50

ALDI

Low
$2.19
Now
$2.19

Harris Farm

Low
$2.99
Now
$2.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks. Harris Farm: 4 wks.

Bananas

Woolworths and Coles sell Cavendish bananas per-each (approx. 170g). Aldi sells loose Cavendish bananas by weight at $3.69/kg, equivalent to about $0.63 per banana, making them the cheapest.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$0.65
Now
$0.72

Coles

Low
$0.62
Now
$0.68

ALDI

Low
$0.63
Now
$0.63

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Baby Cucumbers

Woolworths Qukes Baby Cucumbers 250g punnet. Coles sells a larger 500g pack, and Aldi a 350g pack. Aldi is cheapest per kg despite the mid-sized pack. Harris Farm does not stock baby cucumbers.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$3.00
Now
$3.50

Coles

Low
$2.25
Now
$2.25

ALDI

Low
$1.49
Now
$1.49

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Blueberries

Blueberries Punnet 125g at Woolworths and Coles. Seasonal pricing swings are dramatic: $3-4 in autumn, $6-8 in winter. Aldi sells a 300g punnet, cheaper per kg year-round. Harris Farm carries premium varieties only.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$3.50
Now
$6.00

Coles

Low
$3.00
Now
$6.00

ALDI

Low
$4.99
Now
$4.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Yoghurt Pouch

Yoplait YOP 130g pouch at Woolworths. Coles stocks a 100g No Sugar Added pouch. Aldi carries a Boost Mango Magic 150g pouch. Different brands and sizes, but the unit price toggle reveals Aldi is cheapest per 100g despite the higher sticker price.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$1.70
Now
$2.00

Coles

Low
$1.60
Now
$2.00

ALDI

Low
$2.29
Now
$2.29

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Ham Sliced

Riverland Ham Sliced 100g at Woolworths ($2.20). Coles Deli Cuts Champagne Shaved Ham 100g ($3.30, often discounted from $4.30). Aldi sells a 400g multi-pack at $5.39, dramatically cheaper per 100g than either supermarket.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$2.00
Now
$2.20

Coles

Low
$3.30
Now
$3.30

ALDI

Low
$5.39
Now
$5.39

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Vegemite

Vegemite in different sizes at each retailer: Woolworths 150g, Coles 220g, Aldi 370g, Harris Farm 380g. The unit price toggle reveals Aldi and Harris Farm are cheapest per 100g despite higher sticker prices, because their jars are much larger.

See product @ Woolworths See product @ Coles See product @ ALDI See product @ Harris Farm

Woolworths

Low
$3.50
Now
$4.20

Coles

Low
$4.50
Now
$5.20

ALDI

Low
$7.19
Now
$7.19

Harris Farm

Low
$7.00
Now
$7.00

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks. Harris Farm: 4 wks.

Sultanas

Sunbeam Australian Sultanas Mini 8-pack (120g total) at Woolworths. Coles sells a 6-pack (240g). Aldi carries 1kg bulk sultanas. These are very different formats: the unit price toggle shows Aldi bulk is cheapest per 100g, while supermarket snack packs carry a significant convenience premium.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$2.80
Now
$3.20

Coles

Low
$2.00
Now
$2.50

ALDI

Low
$7.99
Now
$7.99

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

Chips Multipack

Smith's Chips Multipack 8-pack (152g) at both Woolworths and Coles, identically priced at $6.00. Aldi does not carry a direct equivalent multipack. This product rarely goes on sale, unlike fresh produce.

See product @ Woolworths See product @ Coles

Woolworths

Low
$5.00
Now
$6.00

Coles

Low
$5.00
Now
$5.00

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks.

Tinned Tuna 95g

Own-brand tinned tuna 95g at all three major retailers, almost identically priced: Woolworths $1.10, Coles $1.10, Aldi $1.09. One of the tightest price matches in the entire basket.

See product @ Woolworths See product @ Coles See product @ ALDI

Woolworths

Low
$1.00
Now
$1.10

Coles

Low
$1.00
Now
$1.10

ALDI

Low
$1.09
Now
$1.09

Public shelf prices, 20 weeks ending 20 Apr 2026. Coles: 10 wks. ALDI: 2 wks.

From Scott

Standing at the checkout with a declined card, no idea how you'll get by this week. That anxiety shouldn't exist.

I built Pinch to take back control from supermarkets. Real prices, fully transparent. You decide.

Questions, bugs, ideas: scott@pinch-app.com. One person reads every one.

Six questions. One app.

What to cook. What to buy. Where to shop. Whether you're getting ripped off. When to buy. And whether ALDI is actually cheaper.

01 · What should I cook?

Start from what you want to cook.

Import a recipe from any URL, any app via share extension, or even a screenshot. AI-powered extraction reads every ingredient, every quantity.

Three ways in

  • Recipe link
  • Share extension
  • Screenshot

01 · What should I cook?

Or start from what you've got.

Tell Pinch what's in the fridge. It shows you what you can make tonight from recipes you've already saved.

What's in your kitchen?

  • Eggs
  • Mince
  • Pasta
  • Onion
  • Tomato
  • +more

02 · What do I need to buy?

Every ingredient, matched to a real product.

AutoShopper matches each ingredient to the cheapest product at Coles, Woolies, ALDI and Harris Farm. No brand boosts. No promoted results. Your list builds itself.

03 · Where should I shop?

Know what dinner costs before you leave.

See the real price of your actual shopping list at every store, right now. Not specials. Not catalogues. The shelf price today.

03 · Where should I shop?

Split your shop. Save every week.

Chicken at ALDI, pasta sauce at Coles, the rest at Woolies. Pinch shows you exactly where each item is cheapest.

04 · Am I getting ripped off?

52 weeks of price history. No hiding.

See whether a "special" is genuine or just returning to normal after an artificial spike. The high-low cycle, exposed.

05 · When should I buy?

Prices drop. Pinch tells you.

Push notifications when your saved products hit cycle lows. Wednesday evening and Sunday morning. Pinch tells you when to act.

06 · Is it cheaper at ALDI?

Hard data. Updated every week.

The Pinch Index tracks the weekly cost of family dinners across all four retailers. Not opinions, not anecdotes. Real prices, real comparison.

From our data

What the prices actually show.

Pricing analysis

230 "specials" that cost more than the old price.

We tracked 76,000+ products for 112 weeks. These ones are on "special" right now at prices higher than what you were paying months ago.

Read the analysis

Price cycles

2,308 products where the "sale" price is the new normal.

Even at the lowest point in the cycle, these products are 15%+ more expensive than they used to be.

See the data

Weekly tracker

What 10 family dinners actually cost this week.

The Pinch Index prices the same meals at Coles, Woolies, ALDI and Harris Farm every week. Updated Fridays.

See this week's index

Questions.

How does Pinch help me decide what to cook?

Import a recipe from any URL, share it from Instagram, TikTok, or any food blog, or snap a screenshot. Pinch uses AI to extract every ingredient and quantity, then saves it to your personal recipe library.

How does AutoShopper match ingredients to products?

AutoShopper takes every ingredient in your recipe and matches it to real products at Coles, Woolies, ALDI and Harris Farm using category-first search. It picks the cheapest match at each store. No brand boosts, no promoted results.

How does Pinch compare prices across stores?

Pinch prices your actual shopping list across all four retailers. Not generic catalogue browsing. You see what your specific basket costs at each store, based on real shelf prices updated weekly.

How do I know if a "special" is genuine?

Every product has 52 weeks of price history. You can see the full high-low cycle: whether a "special" is a real discount or just the price returning to normal after an artificial spike. Over 42% of Coles products swing 15%+ in price on a repeating cycle.

How do price drop notifications work?

Save the products you buy regularly. Pinch checks them twice a week, Wednesday evening and Sunday morning AEST. When something drops below its recent average, you get a notification. No spam.

Is it actually cheaper at ALDI?

The Pinch Index tracks the weekly cost of family dinners across all four retailers. Hard data, updated every week. Sometimes ALDI wins, sometimes it doesn't. The data tells the truth.

How many products does Pinch track?

74,000+ products across Coles, Woolworths, ALDI and Harris Farm, with 52 weeks of trailing price history. Prices update weekly.

Why only the big four?

Coles, Woolies, ALDI and Harris Farm cover ~85% of Australian grocery. We're adding the independents next.

Can I shop online through Pinch?

Not yet. Pinch shows you the real prices. You still checkout at the retailer. One-click checkout is on the roadmap.

Found a bug?

Email scott@pinch-app.com. One person reads every one.

Free · Australian · Independent

Walk in knowing.

Real prices at every major store. Updated every week.

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